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OPT-In OFFERS
What is an opt-in offer?
Free offers on your website for visitors in exchange for their email addresses.
Called an opt-in offer because they need to OPT IN to your list to receive the offer.
It might be an e-book you’ve created, or maybe a short recipe guide.
Tips for Creating a Compelling Opt-In Offer loved one
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Advanced Directive
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Ways to remember loved ones
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How to create a meaningful service
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5 Healthy Recipes after the death of a loved one
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Vital Statistic form
An opt-in is that it helps your prospective clients get a feel for your personality and what you have to offer before they work with you, kind of like a sample.
A Clear, Desired Result
Clearly communicate what they are going to be getting when they download it.
It taps into that desired result by letting them know your information will provide support.
The point is to ultimately sell your service or product.
Tips for Using Social Media
Craft your message and simple talking points (will be repeated)
Build a grassroots network
Create a ‘takeaway’ folder for presentations
Create a relationship with media, community, government, families
Understand opponents!
Develop a pitch.
Call-to-Action
A call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit us today".
By making supporters feel special you’ll help build awareness for your organization as they connect with their social networks and share the story about their experience with your cause.
Remind people to talk about your product or service.
This is often achieved by creating a link between what your cause is about, to popular events or cues.
What makes people think of your business?
________ makes people think of my organization.
How many times a day is that trigger encountered in your supporters’ lives?
If you can get people to feel something, the next usual step is for them to share those feelings.
Consider what emotion you are targeting in the angle of the story you tell during your ask.
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